Adidas Figures Out That All Day Gays Dream About Sex

And we know we need to look good to get laid, and we know we need to go to the gym to look good, and we gotta wear something to work out, right?

And Adidas is damned if they're going to let us wear crummy shoes and the free T-shirts we get in swag bags from corporate events. It seems that the sportswear company is after the pink dollar in a big way. First they started with this weird New Zealand campaign where hot jocks get naked on command. Now we keep seeing this photo shoot floating around the internet where Tim Roders is wearing nothing but shoes and a smile. But our favorite is below.

The company has a new entry in their series of homoerotic ads in BUTT magazine. This isn't just suggestive, it's darn near pornographic—and brilliant. Honestly, we are going to buy a pair of Adidas because of this ad.

We're used to people wanting to get into our pants, but we don't know what to do when someone wants us to literally get into theirs. No matter how many hot guy ads they employ though, the biggest selling point is their stuff is really cute. And if we're going to wear something to the gym then it's gonna be something that looks good, and we have to look good at the gym because there is a steam room right there and...oh, see how these negative stereotypes just feed into themselves!

·Weekend Hunk: Tym Roders by David Ellingsen (homotography.com)
·BUTT Magazine (buttmagazine.com)