Grindr Being Used to Cock the Vote!

November 1, 2024
ALEXANDER

Grindr Being Used to Cock the Vote!

We are in the final stretch towards the 2024 election and everyone is in a frenzy. There are tons of ads on TV, we are getting tons of texts from campaigns, and the politicians are hitting rallies hard. For those of us who are avid Grindr users, you have seen the new pop-up ads when you log in encouraging everyone to vote. The Democratic National Committee (DNC) has taken out a six-figure ad on the platform to target LGBTQ voters.

The campaign launched on Wednesday and doesn't mince words by boldly stating STOP REPUBLICANS and PROJECT 2025 RIPS AWAY OUR RIGHTS. Unless you've been living under a gay rock, you know that the Heritage Foundation's Project 2025 lays out a plan under a potential Donald Trump administration that, among other harmful things, attacks the queer community. The DNC released a statement saying, "LGBTQ+ Americans have fought tirelessly for equality — but Donald Trump’s MAGA GOP wants to drag us backwards and roll back our hard-earned freedoms." They go further stating that LGBTQ voters need to mobilize and make their voices heard in this crucial time. Grindr users will also receive a message in their inbox not from a hot guy but from the DNC with a link where users can check their voter registration, where to vote, and how to make a voting plan.

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It may seem odd to use a hookup app like Grindr to get the word out, but the campaign is expected to reach over 14 million impressions during its rollout, reaching perhaps the largest group of queer users at once. The LGBTQ and ally voting community, called equality voters, has proven to be essential in the last couple of elections. According to data from the Human Rights Campaign, there are 75 million equality voters who have swayed the vote in certain swing states due to heavy turnout at the polls. These voters tend to be younger and more diverse.

This Grindr campaign is the final push by the DNC, having already taken out ads in leading LGBTQ media outlets last month. Grindr also has added special stickers that you can send potential suitors. They are tongue in cheek, reading Polls B4 Holes, stating "the only time you want to cum early" by early voting. Other stickers read "Poll Play," "Vote Hard," "Vers 4 Voting," and "Go Ballot Deep." Unconventional? Sure. It will probably piss off the closed conservatives on Grindr who can't show their face and can never host.