Falcon: Making Good Ideas Better, Naked-er

Adidas had the brilliant idea to get gays to buy their shit by getting hot guys half naked. Well, now Falcon is getting gays to buy their shit...but they're doing it by getting hot guys fully naked!

In Undie Swap, a blatant rip-off of Adidas' idea, you can make the stars of Falcon's newest film "Dripping Wet 2" exchange skivvies with each other. That's right, just pick two of the boys from an impressive roster including Aden and Jordan Jaric, Turk Mason, Jason Pitt, and Bobby Clark, and then watch a short video where they get naked and put on each other's drawers. It's like when the lights come on at an orgy!

Is this going to make us buy /Baskit/ underwear (seriously, what the fuck is up with gay underwear companies and their misappropriation of punctuation?!) or "Dripping Wet 2?" Probably not, but we have been clicking on this shit all afternoon. So it's a win for viral marketing.

· Undie Swap (undieswap.com)