Lady Gaga’s Stylist Sells Fashion via Softcore Porn

Nicola Formichetti—the fashion guy who gussies up Lady Gaga with his gaudy garb—has created a sleek, chic, sexy video promoting his spring and summer line for Mugler menswear. Naturally, there's no clothes and a ton of naked manflesh. We'll buy the whole line, thank you!

Titled "Brothers of Arcadia," the film opens with stunning visuals of perfectly sculpted men in sparse black speedos posing and running along an Italian-esque shoreline to a Schubert composition. We'd never have guessed this was actually filmed in Jersey! These abs on display put The Situation to shame. The mood quickly shifts from classical to a sweet techno beat by Jessica 6. Wave bye to the Jersey Shore and hello to an underground sex lair out of the Tinto Brass's "Caligula," where naked hunks jerk off on each other while gang-banging a glammed out diva. The woman is clearly atmosphere, since the camera lingers on the men: their chests, nipples, abs and plump asses. Watch it by clicking here.

How refreshingly bold for a major fashion designer to use a site for posting amateur porn as his primary marketing push, especially considering his extremely high profile. He's even a stylist and creative director for Uniqlo, that ultra-hip store for young fashionistas desperate to mark their individuality via mass produced clothing. Fashion routinely sells through sex, so why not sell it via softcore pornography? In the 80s, gay men rushed out to buy Calvin Klein undies thanks to it being featured on every Falcon porn star. This is enough for us to buy some Mugler. Now, if only we could see the actual clothes!

· Nicola Formichetti's Mugler Men's Video Features Porn Stars (stylecaster.com)
· Brothers of Arcadia (xtube.com)