Pornstars Who Don’t Understand The Importance Of Branding Make Us Sad

Brit pornstar Jon Saunders (aka David Jones aka Peter Jackson) changes his name again! Meanwhile, our friends at Unzipped.net are done covering Jason Crystal after his eleventh stage name. What's in a name? Your goddamn Google search results, that's what.

We reported on serial name changer Jon Saunders in May and it seems like he's up to his same old tricks again. Amusingly enough, the switch has been rather small this time—from Jon Saunders to Joe Saunders for LadsUK.com—a change so small, in fact, that we're tempted to chalk it up to one persistent typo. Of course, if this is simply a mistake on the part of LadsUK then shame on Mr. Saunders for not correcting that shit immediately.

At the same Jason Crystal (aka Jason Krystal aka Kevin Wood aka Kay Tatsahiko aka Damien Parks aka Landon Keys aka a bunch more) is being retired from coverage over at Unzipped.net after unveiling his eleventh stage name (Jake...just Jake), and we don't blame them. We'd have enough trouble keeping up with all the gay pornstars out there even if we had a database of their real names and social security numbers.

Listen up, dudes! Yes, you are cute and buff, and these aren't your real names so whatever. But in an industry teeming with similarly cute, muscular studs just itching to jack off for the camera, having a recognizable and consistent name is the key to success. So here's a tip: if you want to work in the porn industry, pick a name and stick with it! Nothing turns us on like good branding. Seriously, we want you to put your good branding inside of us.

· LadsUK: Joe Saunders (queerclick.com)
· My Final Post About Jason Crystal
(blog.unzipped.net)