Twitter has begun rolling out a new feature known as “Media Studio” which is currently only available via the web. You won’t find it on the mobile version of the app.

Right now only a select few people have it, I think only those who are verified however others will be getting the new feature soon.

Twitter gives you more than just 280 characters to tell your story. You can use images, GIFs, videos, and live streams using the Media Studio platform. This one-stop shop lets you manage your entire organization’s Twitter content, whether you have one account or 50. Learn how to get the most out of Media Studio with Producer, Monetization, Analytics and Library.

But more than just a way to organize your videos and photos, or your live broadcasts, media studio also offers analytics, more than you get with regular analytics at analytics.twitter.com.

The new insights feature only available on Media Studio tells you who tweets at you most often, and who your most influential followers are.

It also gives you an hourly breakdown of how many times in a given day someone is mentioning you and your content.

Now sure when the best time to tweet is? Not to worry, media studio will tell you all about that. They will give you a breakdown of exactly when your previous tweets got the most engagement.

You can run these reports by a single day, for a specific week, or by month.

If your account has media studio enabled you will be able to access it by logging into your Twitter account and then going to studio.twitter.com/library or you’ll find the link on your menu. Again, for now, it’s only available to a select few, and only via the web.

If you go to studio.twitter.com/library and find this (as seen below) then it’s not available for your account, just yet.