A Toronto-based personal injury law firm that recently came under fire for its controversial business practices, has launched a half-billion-dollar lawsuit against PornHub.

Canadins hurt in car or other accidents are left with the impression that the 43-year-old Diamond is a top litigator fighting for the little guy. It turns out that Diamond — described as an “award-winning personal injury lawyer” — has never tried a case himself, according to his own evidence in a recent legal matter.

This is the very same law firm that now wants to take on Pornhub’s parent company, Mindgeek.

Diamond and Diamond state that “Wing is one of thousands of Canadians who may have fallen victim to sexual exploitation.”

On Thursday morning, Diamond and Diamond announced a class-action lawsuit against MindGeek, the Montreal-based parent company of PornHub, representing an Ontario resident who claims that “the website failed to properly screen sexual content uploaded to the pornhub.com domain.”

Plaintiff Christine Wing alleges that three intimate videos depicting her were uploaded to the platform in May 2020 without her knowledge or consent.

“What does one have when you’ve lost your privacy in the worst way?” said Wing in a press release, adding that this personal content uploaded without her consent “is a violation of the most egregious kind.”

She and other victims of unconsenting sharing of adult content such as revenge porn could be entitled to a massive payout. The firm claims that damages by this proposed suit “are estimated to be up to $500 million, excluding additional punitive or aggravated damages.”

The suit alleges that many images and videos of sexual content shared without consent remain on PornHub despite repeated takedown requests.

Darryl Singer, Head of Commercial and Civil litigation at Diamond and Diamond Lawyers, says that “It is astonishing how little safeguards PornHub had against harm,” claiming it is “a business built on under-age, non-consensual and pirated content.”

Inspired by other lawsuits like a $600 million suit by a Plaintiff known as Jane Doe, who claimed her sexual abuse as a child was posted to the site, the class action seeks justice for Wing and other potential victims.