Fashion Videotorials Continue To Perplex, Arouse

In photographer Bell Soto's new fashion film, entitled "7/21" a gorgeous man writhes around to ominous music in stark black & white film. Sounds like every other videotorial we've ever seen…until he strips down to his underwear.

After that (at about the 1:12 mark) this clip of FORD model Josh Button turns into the slightly sluttier version of every videtorial we've ever seen, which is just fantastic. Sure, we have no idea what's going on here. We guess that Button is supposed to be playing some sort of tough guy, what with the leather vest and the visible angst. Otherwise, the clip doesn't really make much narrative sense. Who is this guy? Why does he take off all of his clothes? Why his he splashing himself with water in sexy slow motion…Why are we asking these questions when we could be fantasizing about being in the same room as him? Just some of nature's greatest mysteries, we suppose.

· Josh Button by Bell Soto | 7/21 (homotography.blogspot.com)