Stud John Whaite Loses Big Brand Deal for Returning to OnlyFans

April 2, 2025
ALEXANDER

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Stud John Whaite Loses Big Brand Deal for Returning to OnlyFans

Reality TV star John Whaite is known for his cakes...in many senses of the word. He first made a splash when he appeared on the Great British Bake Off. He quickly became a fan favorite, and we noticed his fabulous assets. He ultimately won the competition. He followed up his appearance on the baking show with a stint on Strictly Come Dancing.

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John caused a stir when he joined OnlyFans. His overt sexuality was called into question as mainstream audiences were aghast when he became the first Bake Off contestant to show it all off on the platform. Under pressure, he left OnlyFans but couldn't stay away. Calling 2025 the Year of the Booty, he rejoined the platform in a very unapologetic way. After saying he regretted the last time he rejoined OnlyFans, he said it didn't fit with his career on daytime television. He has retired from that part of his career, so he has rejoined the platform without regret. He states,

Firstly, I think it’s important to remember that who we are, or at least little parts of us, can change. I for one don’t want to live my life stuck in a steadfast template that restricts my next move.
Secondly, I enjoy performance. I enjoy being a show off. I enjoy building my body and celebrating the results. That’s not for everyone, and that’s ok - if you don’t like meat just walk on by the butcher’s shop.

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Well, even though he isn't on daytime TV anymore, John's participation in OnlyFans is still causing him controversy. His big brand deal with Peugeot recently fell through when they found out he is showing it all off for his fans. The car company canceled their deal with him and demanded his car back. John, who appears on OnlyFans as Johnny Boy, took to social media to make light of the whole situation. He even returned the key with an OnlyFans keychain. LOL.

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John and his relationship with Peugeot went viral, and many of John's fans stated that they didn't know he had an OnlyFans, so his membership is probably exploding through the roof. Way to go, Peugeot. John is in the 0.29% of creators. No one is really surprised, though. Most major brands have morality clauses that prevent explicit content from being released by their brand ambassadors. In addition to OnlyFans, John has a brownie company that has been doing very well. We are sure he will be ok.