Gay Content Creators: How to Mix with Google This Pride

June 3, 2024
ALEXANDER

How to Mix with Google This Pride

Google is pulling out all the stops to celebrate Pride this year. They are committed to preserving our LGBTQ+ history and want to continue to amplify the voices and talents of the queer community and have forged partnerships from our world to make this happen. Their theme this year is "Finding Pride," and they have new product launches to accompany their regular features that are catered to highlight the LGBTQ+ community. Here's how they are working towards visible inclusion this year.

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Partnerships

They are continuing their work with Pride Live. Pride Live is a non-profit "dedicated to accelerating awareness and support for the LGBTQ+ community via social advocacy and community engagement to advance the fight for full equality." With financial support from Googe, Pride Live is able to expand its archives and outreach, including managing the Stonewall National Monument & Visitor Center, the US National Park System's first-ever visitor center for the LGBTQ community. If you are in New York or traveling there, head to Prive Live's new interactive experience at Stonewall powered by Google Arts & Culture archives to explore everything from Ballroom culture, to the Stonewall movement, to other important parts of queer history.

Google TV

Google Trends report that searches for LGBTQ+ movies have spiked in the last month by 36% and searches for "LGBTQ+TV" have risen 577%. In response, Google has partnered with GLAAD to offer films and TV shows that promote queer visibility and representation, available on Google TV's home screen. Google TV will also offer free Pride parade coverage.

LGBTQ+ Developers and Apps

Google Play hosts a curated collection of apps, games, books, and audiobooks that celebrate LGBTQ+ voices and experiences. You can also head directly to the Pride Month Hub which will have access to events, themed content, and articles celebrating the LGBTQ+ community. They will also spotlight trans characters in games.

LGBTQ+ Creators

YouTube will be spotlighting a wide variety of queer content creators. Everything is included - food, gaming, fashion, beauty, tech, and vlogs. Are you keeping up with your content? Are you branding your content towards Pride Month? Jump on it!

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Beef Up Your Graphics

Google introduces Google Meet Pride AR effects. Chrome has jumped in and partnered with queer artists from around the world to offer different, personalized background options. They've also added the Flag Parade graphic to Google Search for any search for "Pride Month" or "Pride Parade."

Update Your Google My Business Profile

Listed as a business on Google? They have added "LGBTQ-friendly, Transgender Safe Space, and LGBTQ+ owned attributes to business profiles to show up in Maps and Search to include businesses for dining, shopping, you name it. Make sure you have added these attributes to your profile!

Talks at Google

Hosted by Google, this is a global, internet talk series that features authors, scientists, actors, artists, filmmakers, and musicians to discuss their work. They are available on YouTube. This month it will have a playlist of past conversations specifically for and by the queer community.