Riverdale’s KJ Apa Models Lacoste Underwear & 12 Hot Celebrity Underwear Campaigns We Love

January 11, 2022
JOSHUA ANDREW

KJ Apa won our hearts and loins as Archie Andrews in CW’s hit series Riverdale. The New Zelend hunk is literally Gen Zaddy (yes, he has a baby and they’re adorable on Instagram), and now he’s the new face and bulge of Lacoste underwear. Get a taste of this steamy campaign below.

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After flapping to KJ Apa, it got me thinking of celebrity underwear campaigns of the past. Thank you to those singers and actors who took it all off for our delight.

Anthony Ramos for Calvin Klein, 2021

Anthony Ramos won our hearts in Broadway's Hamilton and then the movie In the Heighs. Those eyes, that smile, and the way he can dance. Thank you Calvin for giving us Anthony stripped down. I want to know that bulge as well as I know my own.

Djimon Hounsou for Calvin Klein, 2007

Yes, it’s normal to see actors on this list alongside athletes and musicians, but Djimon is a two-time Oscar nominee with a beloved Calvin Klein spread. The model-turned-movie star, known for roles in Blood Diamond, Amistad, In America, and The Marvel Cinematic Universe, took some of the most well-known photos. He is just absolutely stunning.

David Beckham for Armani, 2007

You know why we love footballer David Beckham? Because he delivers. He may not be gay, but he knows what gays like. He’s always done to perfection, he married to a Spice Girl, and he’s not afraid to take off his clothes. David has dropped trou for Armani (2007) and for his own line at H&M (2012). I mean, why even bother wearing clothes if you look like that undressed?

Mark Wahlberg for Calvin Klein, 1992

When rapper-turned-movie star Marky Mark showed us his funky bunch in the now iconic 1992 Calvin campaign, he changed the game. It is arguably the most iconic undewear campaign on the list, and it was 30 years ago.

Nick Jonas for Flaunt Magazine, 2014

Following in Mark Wahlberg’s footsteps were the next generation singer-underwear models-actors like Nick Jonas, Joe Jonas, and the Biebs. First up, it’s everyone’s hall pass Nick Jonas. He didn’t technically model for Calvin, but he did recreate Mark’s shoot for Flaunt Magazine in 2014. The delicious Nick is always flirting with us gays, and we flirt back, knowing it’s not gonna happen…or is it?

Joe Jonas for Guess, 2017

Now Joe Jonas is a Jonas Bro who did a full underwear campaign. And Joe truly smolders here. Joe and Nick are like a seesaw of hotness. One is constantly on top but the other is right on his way to take over top spot. It’s a beautiful brotherhood to behold.

Justin Bieber for Calvin Klein, 2015

Pop star Justin Bieber made our teenage dream come true when he posed in Calvins in 2015. This is 100% peak Bieber. Yum.

Shawn Mendes for Calvin Klein, 2019

Newly single Shawn gave gay fans one more reason to love him when he let us see him in his underwear. I would have hung this on my wall in college. That stare, that bulge.

Mehcad Brooks for Calvin Klein 2010

I have been lusting after Mehcad Brooks since seeing him as Eggs on True Blood, but that show just makes everyone horny. He’s been that gorgeous guy in The Game, Desperate Housewives, and Supergirl, so when he stripped down for Calvin, it was an event not to be missed.

Antoni Porowski for Hanes, 2018

Queer Eye breakout manmeat Antoni is the food guy, and that food is sausage. The hot Canadian reality star must have known the real reason we were watching Queer Eye, because he gave us a coy smile and a substantial bulge for Hanes in 2018. Also, look at him being like I’m going with Hanes.

Nev Schulman for Hanes, 2018

Follwing in Antoni’s Hanes boxerbriefs was another sexy reality star, Nev Schulman. The Catfish hottie showed us his beautiful fur and his Hanes boxerbriefs, and we couldn’t get enough. Now if only Max was also there and maybe in a jock, and then their legs start touching…

Isaac Cole Powell for Calvin Klein, 2021

This Broadway baby is known to New York audiences as the star of the West Side Story and Once On This Island revivals and to TV audiences for his appearances on Modern Love, And Just Like That, and American Horror Story. Isaac is also openly gay, super hot, and all stripped down for Calvin Klein.