Reversa: “Side Effects”

After all those bimbocentric interactive ads we kept seeing a while back, it's good to see men being the object of good old commercial exploitation for a change: Canadian anti-aging cosmetic line Reversa's new online campaign features some hot guys who make it their business to, uh, take care of older women. There's a studly chef, a plumber, a gardener, and a fireman; each of the products links to different clips of the guys doing their thing, mostly shirtless, and always sexually suggestive. (Our personal favorite is the chef, who manages to make eating an oyster look even more obscene than it usually does.) The whole thing might be targeted to women over 35, but if you turn the volume off you can pretend that they're there to serve you too. As for us, we'd be happy to let them help us with our skin care regimens anytime—after all, you know what they say ...
-DD

· "Side Effects" (Flash w/sound @ reversa.ca)