This Week In Swimwear Marketing

Apparently, the advertising geniuses at swimwear and underthingie company IQONIQ are on a mission to help (presumably straight) guys lose the board shorts and get over their fear of ball-and ass-hugging micro briefs. We still prefer the roominess of board shorts when we hit the beach, but we have no fear whatsoever of drooling over hot guys (straight or otherwise) who choose to wear all-and ass-hugging micro kind themselves. Does that count? (beautifulmag.eu + iqoniq.com)