How do we love Michael Lucas? Let us count the ways! For one, he's got good taste in the mens. For two, he's a (self-anointed) fashionista. And for three, he's kinda wacko! As if to prove that last point, La Lucas is currently megahyping his groundbreaking, wind-breaking feature, "Farts!" (we're pretty sure that exclamation point is part of the title, a la "Cats!") Contrary to what you might expect, however, we don't think the DVD's concept is all that crazy--because as Miley Cyrus has shown us, there is truly a market out there for everything.
Rather, it's Lucas' quixotic attempt to convey the magic of flatulence in mere video. Not since the John Waters masterpiece "Polyester" has a movie director so enthusiastically attempted to depict his regard of all things olfactory; Waters, however, at least had the benefit of Odorama cards to let sniffers share in the onscreen action. Will Lucas do the same in a future Special Limited Edition Director's Cheese Cut of the DVD? Or will we be forced to imagine the raunch in deafening, Febreeze-scented silence? (And, philosophically speaking: if a pornstar farts on screen, does it really stink?)
• Lucas Entertainment Weekly Update: "NEW RELEASES – FARTS!" (lucasblog.com)