Who Doesn’t Want To Order Jocks To Undress?

We don't know exactly which demographic Adidas and Ford are trying to reach with a new ad campaign in New Zealand, but if their target is horny fags, then they're right on the money.

On their Jersey Swap website, visitors can choose from five smoking soccer (football? rugby? It's all the same to us...) players and have them trade jerseys. Apparently this is a custom in sporting culture that we never knew about but firmly support. After selecting the two players, they take their shirts off and trade them. There's even a slow-mo playback option where the camera lingers on the exposed skin like it's some kind of muscle worship video.

We have no clue how this is going to sell cars or shoes, but we had a brilliant idea: maybe for the All-Star game they can swap jock straps?

· Jersey Swap (adidas.com)