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Stop Using Shirtless Dudes to Fool Us Into Buying Shit

EDITORIAL FEATURES

We'll take beautiful beaus with bulging muscles anyway we can get them but we really hate it when they're connected to some cockamamie marketing scheme.

First it was that wierd French car wash thing and then super gay rugby players taking their kit off to sell shoes and cars. Now it's a quartet of singing homos hotties trying to sell some sugary alcoholic beverage. Dutch brand Proef Jillz (which looks a little too close to jizz for our taste) is a sparkling cider that appears to be aimed toward women, then why the hell do they have four of the metrosexualist looking actors on the face of the planet trying to shill it?

We all know this commercial would have been way cooler if the babes were super macho like the Village People. Then it would make sense why they're climbing on the bar to dance like go-go boys and it would give the ladies what they really want. And there's nothing gay about that, is there?


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