Diesel’s New Underwear Campaign Offers Great Ideas For Fixing New York Public Transportation

We don't need price hikes, new subway cars, the 2nd avenue subway line, or reduced service. New York's MTA could fix all of their myriad problems if they would just pay some half-naked models to hang out on the trains.

The fact is that happy models wearing nothing but brightly patterned underwear make everything better. Just check out the picture of these two hotties doing pull-ups in what looks to be the A or C line. The windows are covered in graffiti, the subway car is dirty and dented, and we want nothing more to be stuck in there with them—watching them frollick and jostle each other and perform casual feats of athleticism. This new campaign uses gorgeous models to spruce up other boring locales—a wood paneled office building, a library, a diner frequented by chubby police officers. Truly this could be the greatest model for improving urban public policy ever devised. Somebody get this photographer an award already!

· DIESEL INTIMATE CAMPAGNE AUTOMNE HIVER 2010-2011 (parisianboys.com)