Every Commercial Should Be An Underwear Commercial, Seriously

What are you selling-insurance, fast food, liquor, cotton candy? Doesn't matter. Film an underwear commercial like this one, slap a picture of your product on the end of it, and we'll go out and buy your shit. Guaranteed.

Of course, this technique probably works best on horny gay porn bloggers such as ourselves. Still, Canadian men's underwear designers, Greg Homme, are masters of marketing. This clip finds the viewer in an abandoned parking garage being stalked by an angry, muscular Italian (Gregg Homme's newest model, Anthony, "an authentic Montreal Italian stallion"). This would be scary if not for the fact that this strange man's barely contained rage prompts him to strip off his clothes and beckon us to have what we can only assume would be the most amazing parking garage sex with him. Yes, yes, and yes please. What were these guys selling again? We'll take a case!

· Gregg Homme : 2011 Campaign : HQ images and VDO Clip (homotrophy.com)