Soöruz Surfwear Uses Naked People To Sell Clothes

It looks like the guys at French Athletic wear company Soöruz Surfwear have taken one from the Abercrombie and Fitch playbook and started using images of hot naked dudes to sell their ugliest clothing. Capitalism is amazing!

The ads themselves are pretty clever-crazy, blurry shots of sexy, rascally streakers sit beneath copy that reads: "Usually [European Name] wears [item of ugly clothing]," and displays the piece. Indeed, Soöruz's athletic gear may not necessarily reside at the pinnacle of French design and fashion (check out some of their truly hideous, eurotrash-meets-sk8erboi pieces here), but someone behind this company is a truly visionary advertiser.