Equinox is one of the most upscale gym chains in existence, and their newest ad campaign is perhaps the most effective ad campaign for a gym ever. The campaign titled "Equinox Made Me Do It" features a hunk carrying a radiator and wearing absolutely nothing. Simple, elegant, and effective is the name of the game.
In just twenty seconds, Equinox accomplishes what most other gyms have failed to do... Grab my attention. These gifs from The Gaily Grind certainly helped as well.
h/t The Gaily Grind
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