Underwear Doesn’t Sell Underwear, The Guys in It Do

And no one knows this better than gay design duo Dolce & Gabbana. Just check out their latest campaign. The briefs look like used sweat sox. The boys—all football players—on the other hand, are flawless.

Just like they have in the past the company tapped some real life athletes to stand in for some models. Why? Because they're more real, probably cheaper, and get some name/face recognition in Europe. On this side of the pond, we have no clue who Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti, and Domenico Criscito are, but we know that we love to look at them! So, well done, again, D&G. We can't even afford your skimpiest pair of skivvies (which are ugly anyway), but luckily the YouTube footage of your photo shoot is free.

·Calcio: The New Dolce & Gabbana Uniform for Men (swide.com)