Naked Rugby Players Sell Calendars, Why Not Electric Blue Sports Concoctions

We don't know what the hell these naked English rugby players have to do with selling Powerade, but after spilling a load looking at them, we're going to need to rehydrate.

Sports drink Powerade is the official drink of Britain's Rugby Football Union and they have decided to advertising the fact by having some of the leagues' stars—like Steve Borthwick (above), Paul Sackey (left), and Shane Williams (below)—pose with nothing but a rugby ball. We like that there aren't any clothes anywhere, but don't you think even a logo or a can of the beverage somewhere would be helpful for branding? Anyway, photog Alan Clarke did a great job capturing these men's best assets.

No to belabor the point, cause we love hot naked guys, but isn't it weird that a brand with flavors like "Arctic Shatter," "Green Squall," and "Mountain Blast" that aren't even based in nature has these guys naked. Maybe they should smear them with additives, preservatives, and fake flavors and colors for the next ad. God, we sound like a lesbian at the food co-op, so we'll go back to enjoying the rugby boys now.

·Rugby Stars Strip for Powerade Poster Ads (brandrepublic.com)
·Rugby Stars Get Naked for Ad Campaign and the Best Stripped Sports Stars (mirror.co.uk)