Olympic skier Gus Kenworthy has taken some time away from the slopes and stripped down to his own pair of MeUndies in their newest campaign.
As part of the company's campaign, called "Celebrate Yourself," MeUndies is donating $1 for every pair of underwear sold to the Los Angeles LGBT Center.
Gus took to social media to announce the collaboration.
"You guys! I did an underwear shoot for MeUndies! It was a little embarrassing and kind of awkward but it was also really fun and I did it all to help celebrate Pride month! MeUndies is unrolling an amazing campaign called "Celebrate Yourself" and for each pair of these rainbow polka dot undies that are sold they’ll donate $1 to the Los Angeles LGBT Center," he shared on his official Facebook page.
Along with gorgeous Gus, MeUndies has also recruited other celebs like Big Freedia, B. Scott and more to be part of the action.
Check out the campaign here.