Remember when we told you late last week that Nicole Kidman was peeing on Zac Efron? It looks like the 24-year-old sex symbol cleaned up quick, because he made a special trip to Brazil this week to announce his new partnership with John John Denim. Only a demigod could crawl out from underneath Nicole Kidman’s dripping vajeen and still be desirable—these jeans better be super-absorbent for the next time Zaquisha gets a hardon for piss play. [Editors note: No, we're never getting over Zac Efron's golden shower. We're going to talk about it every day for the rest of our lives.]
Shot in a grungy LA parking lot with a group of ironic female hipster models, photographer Jacques Dequeker chronicled the life and times of Efron’s arms (which are the real stars here) in the new campaign. We probably won’t buy any John John Denim after looking at this, but we’ll definitely keep them in mind the next time someone is looking for an overpriced pair of jeans that have a celebrity signature on the waistband.