Fashion videos succeed most, we believe, when you’re left wanting to take the clothes off the people wearing them. That’s certainly the case here, in a new video from the European fashion magazine Hercules Universal previewing Slowear Ricerca’s Spring/Summer 2013 Collection. It shows model Steven Chevrin enjoying a long summer day in Stockholm, from bed in the morning to bed at night. The clothes he wears in the day are gorgeous, but looking from our heat-waved vantage, it just seems like he’d be hot to us! He looks much happier at the beginning and end of the video in nothing at all–and we are too.
· The Stockholm Affair, via Hercules Universal