There’s a new designer underwear on the scene. More importantly, über sexy rugby god Ben Cohen is the new face of the line—just look at him turn and werk these poses like a true Sports Illustrated covergirl!
While you were busy checking out those bowling-ball-sized guns and admiring this cuddly bear’s perfect hair patterns, we were zooming in and surveying the scene below-the-belt. Although there’s no clear peek-a-boo dick shots or pronounced cotton curvatures (dammit), these glamazon poses and Cohen’s snarky smile tell us he’s a true performer in the sack—and if there’s anything we’re getting from these new Bluebeck skivvies, it’s blue balls. What a tease!