By Rod McCollum, 6:27 AM on Tue Mar 21 2006, 2,581 views (Edit, to draft, Top, Slurp)

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You have to hand it to the marketing geniuses at COLT: their Minute Man series has become iconic; their movie-about-a-movie was critically acclaimed; and the studio has been quick to embrace new technologies. And then there's the buzz that the studio has already managed to generate about its newest title, John Rutherford's "Big Rig": we bought you a trailer a few weeks ago, and now there's more preview material on the COLT website. Of course, the fact that all this advance promo material is being meted out in dribs and drabs is obviously an effort to get people drooling over the DVD when it finally starts shipping next month. Hey, it's working for us. -RM

· "Big Rig" (trailer, previews, galleries and ordering info @ coltstudio.com)
· The Future is Here! (press release @ coltstudioblog.blogspot.com)
· "Big Rig" Discussion Thread (forums @ atkol.com)

Previously: Sneak Preview: "Big Rig", COLTiPod.com, DVD: COLT s Minute Man 24 , "eXposed: The Making of a Legend", DVD: COLT's "Muscle Up!", Adam Dexter Dildo, Meet Mark Williams, Meet Trent Fosters, Meet Alex Castro, RIP Rod Roddick, Gay DVD: "BuckleRoos", Rob Romoni, The Men of COLT, Adam Dexter Interview